Wednesday, August 20, 2008

And once more the pundits are wrong

There was an interesting article in one of the business magazines I read. A woman with a start up gaming company was out beating the bushes for venture capital. Now gaming is a popular niche for investors. Think of the billions of dollars spent on Wii, or Xbox for example. Her search for investors should have been a slam dunk. But no.

It seems her gaming company was directed at girl's games. And the VCs had decided that games for girls don't sell well. Gaming is more for boys because of the violence, fighting, and chasing that most games include.

The venture capitalists were wrong. The best selling game of the year, that year, was "Nancy Drew." It turns out girls do play games but hey like the treasure hunting, puzzle, mystery solving types of games.


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